Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Help students learn how to create customer value and engagement Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.įor Principles of Marketing courses that require a comprehensive text. You need both an access code and a course ID to access MyMarketingLab. This package contains Kotler, Principles of Marketing Global edition 16e and access to MyMarketingLab. Principles of Marketing with MyMarketingLab, Global Edition. Principles of Marketing - Two-Year and Four-Year >.Management and Organisational Behaviour.Training and support for digital products.What Smarthinking means to our customers.
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